Woody Leonhard Teaches Microsoft Office - AVAILABLE NOW!
Headline:
The most prominent position, immediately visible to all readers, even in the preview window of a mail reader.
Headline positions are usually highly sought
after so we recommend that you book well ahead.
Top Body:
Another prominent position just before the first article.
Body:
Immediately after the first article.
Run-of-Issue - ROI:
Your ad is placed in the best possible position however at the reduced price no particular position can be guaranteed or promised.
You have the choice of either:
OR
Formatted text is available as the recommended alternative to banner graphics as follows:
FULL SIZE ADS
370 characters (including all spaces and punctuation)
PLUS a a hyperlink to make the entire ad text 'clickable'.
Links do NOT count towards character count unless you want them 'exposed' or visible to the reader.
SMALL (Top Body) only
130 characters (including all spaces and punctuation)
PLUS a a hyperlink to make the entire ad text 'clickable'.
Links do NOT count towards character count unless you want them 'exposed' or visible to the reader.
We accept banner ads for our HTML publications but no longer recommend their use. More readers are 'blocking' graphics in email messages and that is the default for Outlook 2003. For maximum reach for your ad we suggest the text ad option instead.
o 468 x 60 pixels or 392 x 72 pixels (i.e. width x height)
o No larger than 18kb
o .GIF or .JPG format.
o A hyperlink for action when the graphic is clicked.
o Up to 50 characters of 'alternate text' to appear below the graphic, in the tooltip (when supported by the browser) and also in lieu of the graphic appearing.
All the banner sizes are approved IAB/CASIE Advertising Banner Sizes. Wherever possible we try to fit in with existing advertising graphics you have.
Animation is OK however some email programs don't have animation support so it's recommended that the first image in the sequence be able to 'stand alone' when displayed in a non-animation capable program.
An example of a effective Banner ad :
Woody Leonhard Teaches Microsoft Office - AVAILABLE NOW!
For each advertisement to proceed we need the following sent to Jan McCullough before the deadline:
· GIF or JPG images according to the above specifications. Send as an attachment to an email message to us not an inline image.
· Details of the hyperlink for action when the graphic is clicked.
· The alternate text for the graphic as detailed above.