Headline:
Your ad is near the top of the bulletin for maximum effect. The most prominent position, above the table of contents and immediately visible to all readers, even in the preview window of a mail reader. Great for product announcements to encourage immediate click through to your site. Only one advert per issue in this position. The Headline is our most popular booking -- it is often booked out some months ahead! So advance booking is essential.
Top Body:
The Top Body position is located immediately before the first, lead article, which ensures that you get prominence for your advertising. There is only one advert per issue in this position.
Top Body (small):
The Top Body position is located immediately before the first, lead article, which ensures that you get prominence for your advertising. A small (130 characters plus link) ad is available in this position.
Body:
A more economical ad placed after the first major article. Maximum of two adverts per issue in this position. The Body position is also very popular.
Run-of-Issue:
This is our lowest-price advertising position. There is a maximum of three adverts per issue in this position. Ads booked for this position will be placed depending on the articles published in that issue, and number of positions available.
Linked Run-of-Issue:
If you would like you ad to be near a related article (eg a Excel article near an ad for an Excel related product) you can book a 'linked' advertisement. This must be done on a 'stand-by' basis since the nature of content isn't known until shortly before publication. Linked ads cost only 20% more than standard ads.
All text ads (except small Top Body) are 370 characters (including spaces and punctuation) plus hyperlink.
What to Send
For each advertisement to proceed we need the following sent to Jan McCullough before the deadline:
- Text for the ad: 370 characters (including spaces and punctuation) plus hyperlink.