Office Watch

Office 2013

Office Mobile / iPad

Office 2010

Office 2007

Office 2003

Office XP

Office for Mere Mortals

Access

Email

Buying Office

Office 365

Winks

Office News Wire

Join us!

Our Ebooks

Mobile | PDA

RSS


Search

Command Finder


Microsoft Office Bookshop

About

Home




Office 2007 boxes revealed

Office 2007 retail boxes revealed - complete with 'dimensional stability'.

by Office Watch

Bookmark and Share

  | Mobile | click for more article services     


Microsoft has released images of the retail packaging for Office 2007. 

Clearly this plastic box is designed to look good and stand out on the retail shelf. 

Office Professional 2007 image from Office 2007 boxes revealed at Office-Watch.com

click here to see a full size image

So far it's been described as looking like a 50's toaster among many things.  The similarity with the Office 2004 for Mac retail box is obvious to anyone who has seen both.

According to Microsoft:

" Designed to be user-friendly, the new packaging is a small, hard, plastic container that’s designed to protect the software inside for life-long use.  It provides a convenient and attractive place for you to permanently store both discs and documentation.

The new design will provide the strength, dimensional stability and impact resistance required when packaging software today."

Now that's some fancy marketing speak there ....

Using a plastic box might look good on the shelf but the benefit to customers is questionable.  Protecting the software from 'life-long use' - does that mean Microsoft is expecting you'll never upgrade or replace Office 2007? - I don't think so.

A convenient place to store documentation - what documentation?  A few slips of warranty and licence paper and maybe a brief 'starters' guide.  Office hasn't come with any paper documentation worth mentioning for years.  Like most software the box will be mostly packing and air.

As to storing the disks, even that's a little ironic since Microsoft is moving towards more download delivery of software and we'll definitely see that with Office 2007 (see the recent announcement with Digital River which explicitly includes Office)

Office Home and Student 2007 image from Office 2007 boxes revealed at Office-Watch.com

click here to see a full size image

While some customers might be demanding "dimensional stability" in their packaging I suspect others are more concerned about the environmental impacts of moving to plastic.  At least cardboard boxes are more easily recycled.  Most people could not care less about the packaging.

And what is 'dimensional stability' anyway?
Does it mean the box is stable in our time-space continuum and won’t drop through to an alternate universe? More likely it’s a fancy way of saying the box will stand upright.

I'd love to know why customers are thought to covet a software box that has 'impact resistance'.

In the end, the new boxes are style over substance - but that's OK since most marketing is style over substance.

Yeah I know - I'm cynical.  I keep forgetting to drink my "Microsoft Kool-aid"

Article posted: Tuesday, 31 October 2006

there's more ...

If you liked this article you'll LOVE our new ebooks.

Office 2013: the real startup guide

OFFICE 2013: the real startup guide Everything you need to know about Office 2013 but Microsoft won't tell you.

How to save money, install, configure and use the new features in Office 2013.  Get it today - click here.

Windows 8 for Microsoft Office users

Windows 8 for Microsoft Office users A practical guide the new, changed and unfamiliar in Windows 8

A focused and unvarnished look at Windows 8, especially written for the many people who use Microsoft Office  Get it today - click here.

ORGANIZING OUTLOOK EMAIL - tame your Outlook 2010 Inbox

100+ pages of practical tips and help to streamline, automate and search your Inbox.  Get more than you ever thought possible from Outlook.  Read it today - click here.

More from Office Watch:



Article Services sponsored by: Office Watch Ebooks - available now to download and read today.
RSS feed for this category Subscribe

Translate | Mobile | Links
 Add to: Bookmarks | | DiggThis | Yahoo! My Web


New & Popular
» Office Online update
» Deleting Holidays
» Office Online in Google Chrome
» Windows 8.1 Update – secret changes list?
» Missing Easter from Outlook
» Ignore or Mute emails in Outlook


Office Watch, Office for Mere Mortals, Access Watch and all titles used within the publications are Copyright © 1996-2014 Office Watch.
Microsoft Office, Microsoft Word, Microsoft Excel, Microsoft Outlook, Microsoft Powerpoint and doubtless many other names are registered trademarks of Microsoft Corporation.

Search  |  Sitemap |  Popular Topics | Privacy Statement |  Advertising |  Twitter |  Feedback / Contact Us
Office Watch is definitely not affiliated with Microsoft - and that's just one reason why we are so useful to Microsoft Office users around the world J (Erko).