Here’s the design details of how the famous I ♥ NY / I Love NY logo was made. The font, colors, symbols and how they come together to make an iconic sign imitated all over the world.
The logo was created by Milton Glasner in the back of a taxi but these days all you need is Microsoft Word or PowerPoint.
The official ‘I ♥ NY’ logo complete with registered trademark.
The font is ‘American Typewriter’ a slab (thick) serif font. Though it’s typewriter-like, the font is proportional not monospaced. Color: Black, obviously.
If the font looks familiar, perhaps that’s because it’s used in the credits for the US version of ‘The Office’ and ‘Young Sheldon’ TV shows.
The heart symbol is a traditional heart icon with a single color (no shadings or 3D effects).
The red is RGB: 238, 39, 34 or HEX: #ee2722
The letter ‘I’ and heart symbol should be the same height.
All text is the same font and size (i.e. both lines should be the same height)
The top line is narrower than the bottom line or the same width
With the basics in place, we’ll show how to make your own versions of the I Love … logo in Word or Powerpoint: